OW H-straighten Smoothing Hair Treatment
Hair is one of the primary distinctive elements that convey our identity, so we want it to represent us as a visual message we want to transmit, showing the salient features of our personality.
Long, short or medium length hair, straight hair possess an innate elegance which makes them perfect for any look and occasion. However they must appear healthy, shiny and tended for a perfect liss-à-plomb. To obtain this result it is fundamental that the cuticles are perfectly sealed and polished so as to reflect luminosity resulting in nourished, soft to the touch hair, protected from excessive heat from dryer and flat iron use.
SMOOTH+ is a disciplining treatment that unites the nutritious action resulting in polish and shine on the cuticle stemming from the antioxidant action of the Buriti oil and the bounce from the organic Rose and biodynamic Caraway.
The new Hstraighten taming and smoothing program responds to the specific needs of deeply rehydrating frizzy hair, with a formula that falls within the scope of the technical products, such as:
Reducing Excessive unwanted volume
of the hair fiber.
The acid pH of the Hstraighten formula, the presence of a naturally derived filming complex in synergy with Coconut and Avocado oils and glyoxylic acid, combined with the action of heat, give new structure to the amino acid bonds located inside the hair, making it more malleable and ductile to styling, more versatile and manageable every time you want to change your hairstyle.
FUNCTIONAL ACTIVE INGREDIENTS
+OLEOBLEND COMPLEX A naturally derived biotechnological complex which provides a film forming action on the surface of the hair without weighing it down, increasing the level of conditioning, both wet and dry. In synergy with a rich mix of Coconut and Avocado oils, it constitutes a super nutrient mix with pronounced protective, moisturising, emollient properties, which restores the hydrolipidic balance of the hair and smooths its surface, giving brightness and acting as an effective anti frizz. Particularly rich in vitamins and fatty acids, which are highly similar to the fibre and bind easily to hair proteins, it gradually leads to strengthening the hair fibres, reducing breakage, preventing split ends from forming and facilitating styling.
+ORGANIC MULLEIN A technical active ingredient of plant origin with an extraordinary illuminating power. Mullein exploits the principle of photoluminescence, absorbing the most powerful UV radiation and transforming this into extraordinary brightness. Mullein extract increases hair shine with a progressive action, treatment after treatment. It protects from photo oxidative stress due to UV rays. It makes hair younger and healthier.
+BIODYNAMIC DOCK Its Iron, Magnesium, Potassium and Calcium content helps to replenish the capillary fibre with minerals, while thanks to its Vitamins A and C it offers energy and antioxidant protection. Dock is cultivated using the biodynamic method, the purest farming technique that completely excludes the use of synthetic pesticides and fertilisers.
+GLYOXYLIC ACID It recomposes the electrostatic charges which bind together the amino acids inside the hair; since these are lighter bonds than the disulphide ones, the reconstructive action of the structure is delicate and does not excessively impact the hair fibre. Its combination with the mechanical action of the hair straightener allows the amino acids to rearrange further, giving the hair surface greater compactness and consequently making it smoother.
+ETHICAL DATE Rich in saponins, it has moisturising and restructuring qualities. Nourishing and elasticising, it improves the structure of the hair fibre over time. Thanks to the presence of flavonoids, it has an antioxidant action that helps fight cellular ageing. It protects from the aggression of external agents.